While these percentages may seem impressive, the exact numbers were not provided.īeyond the simple Like button and the sharing capabilities, MomentCam seems to have taken advantage of Facebook’s app insights (also known as Analytics for Apps) and events features, particularly to understand how users engage with specific tools. beyond China, Taiwan, Hong Kong, and Macau) jumped 150 percent after going all-in with Facebook. Moreover, the percentage of monthly active users in non-China markets (i.e. The viral effect of using an app with a Facebook tie-in certainly holds true Hightalk Software said that its new user registration percentage increased by 20 percent after implementing Facebook Login. At its peak, it had 3.25 million new activations in a single day.įacebook has more than 1.55 billion monthly active users, so how can developers extend use of the social network? In MomentCam’s case, it deployed a suite of tools including Facebook Login, sharing, analytics, app invites and insights, app links, and integrations with Messenger - all separate modules of the core Facebook experience. Hightalk Software, the makers of MomentCam, said that its app has been downloaded more than 300 million times since its launch in 2013 and now has 20 million monthly active users. The judges credited its growth, user engagement and experience, design, and ability to manage users and leverage the Facebook platform. The Beijing, China-based company won the program’s inaugural competition and received $50,000 in cash and $25,000 in Facebook Ad credit for its cartoon and caricature mobile app. MomentCam is one of the best examples of a China-based app that is performing well both locally and internationally.” MomentCam unanimously caught the attention of the judging committee for meeting this criteria, and for being an APAC-based developer that used Facebook to scale globally. We also looked for apps where Facebook’s developer platform was integral to the app’s success. Deb Liu, Facebook’s vice president of platform, said in a statement: “We reviewed hundreds of applicants to find the ones with significant growth and retention, the best user experience and design, and the ability to build efficiently and at scale. But what makes FbStart so effective? To answer that question, look to one of its supported startups.Īt last year’s F8 developer conference, Facebook hailed MomentCam as a model example of FbStart. Since that time, the company has provided $250 million in benefits. In 2014, Facebook launched an initiative aimed at giving assistance to local developers to help them produce applications that would have a beneficial impact on their community and region. We're thrilled to announce the return of GamesBeat Summit Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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